Brooklyn, NY — Custom software & applied AI
Hardworking software.
Smartworking companies.
We build custom, purpose-built technology with your business outcomes in mind — and we put AI to work on the parts of your operation nobody should still be doing by hand.
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Trusted by thousands. Used by millions.
Why we are called Rooteam
AI is only useful once it is rooted in how you actually work.
A model that has never seen your order flow, your carriers, your exceptions or your customers is a demo. We start underground — in your data, your systems and your edge cases — and grow the intelligence out of that.
That is why every engagement begins with us watching the work before we write a line of it.
What we build
Six disciplines. One engine.
Prediction, automation and decision support are not an add-on line item. They ship inside whatever we build for you.
01
Web Development
Full-stack builds of solution-first sites: attention, engagement, conversion, and a team that spends less time in the admin screen.
02
App Development
Mobile-first products that travel with the user — from the blue collar jobsite resource to the millennial shopping app.
03
Deep Data & AI
Mining and analytics that turn your history into concrete goals, tested processes and fast iteration — not another dashboard nobody opens.
04
Logistics Automation
Intelligent routing and processing built for the complexities of modern, global commerce — and for the warehouse floor that has to live with it.
05
Process Automation
Custom workflows that let you scale output without additional employees or man hours, and without another layer of management to run them.
06
Cloud Computing
Architecture and strategy so you scale without ever redlining. Own none of the hardware — all of the hard results.
How we are put together
One team, all the way down.
6
Disciplines under one roof
4
Phases in the T.E.A.M. protocol
1
Team that owns the outcome
0
Black boxes handed over
How we work
Success is a T.E.A.M. effort.
Four phases that keep you involved from insights through outcomes. No black boxes, no big-bang reveals.
T
Trajectory
We pinpoint measurable goals, milestones and business outcomes before anyone talks about features.
E
Experience
We design around the person who has to use it every day, and map the best possible experience for them.
A
Application
We roll out and deploy in full client partnership — you see it working before it is finished.
M
Monitoring
Launch is the starting line. We iterate continuously against objective metrics after you go live.
In their words
All our clients are rooting for us.
“The best thing we ever did for our business.”
Process and warehouse automations they had not thought achievable — automation is now central to their growth plans.
Harold Grunwald · CEO, Sharps Assure
“Customers love us for it.”
A storefront that matches what their customers expect from the brand, plus a back-office tool that ships an order the moment it is finished.
Joel Schwartz · Condor
“At first we where skeptical of this approach.”
Then the mobile-first rebuild moved conversions, checkouts and customer satisfaction — all three.
Tzvi Wolf · Partner, The Nuttery
Stop hoping for success.
Start developing it.
Free consult. Software tour. Zero obligation.
Talk to Rooteam