Team Roots
The Rooteam way.
A Brooklyn shop of engineers, designers and operators who would rather understand your business than impress you with ours.
Meet the teamWhere the name comes from
Roots first. Then the team. Then the software.
Anyone can ship features. The hard part is understanding the operation well enough to know which features matter — and which will quietly be abandoned in six weeks.
So we go down before we go up. Into your data, your exceptions, and the workarounds your team invented because the current system would not bend.
Success is a T.E.A.M. effort.
Four phases that keep you involved from insights through outcomes.
T
Trajectory
We pinpoint measurable goals, milestones and business outcomes — written down, before scope.
E
Experience
We design around the person who has to use it every day and map the best possible experience for them.
A
Application
We roll out and deploy in full client partnership, in working increments you can react to.
M
Monitoring
Launch is the starting line. We keep iterating against objective metrics once real people are using it.
How we engage
Three ways to work with us.
01
Fixed-scope build
A defined system, a defined outcome, a defined number. Best when you already know what has to exist and when it has to be live.
02
Ongoing partnership
A standing block of engineering each month, aimed wherever the business needs it. Best once the system is live and the backlog is the business.
03
Embedded team
Our engineers inside your stand-ups and your repo. Best when you have in-house technology and need depth rather than direction.
1449 37th Street, Brooklyn
We are down the road, not offshore.
You can visit the people building your software. We can visit the floor where it will be used. For the kind of systems we build, that turns out to matter more than any methodology.
What you get either way
A team that is allergic to jargon.
Weekly demos of working software. Plain-language status. A straight answer when something is late, and a straight answer when something you asked for is a bad idea.
And at the end of it, the source code, the infrastructure and the credentials — in your name.
Start with a conversation.
No pitch deck. Bring the problem, we will bring the questions.
Book a free consult